(See my biography page for more information).


Publications:
Visual Expression and Design Principles for Dynamic Brand Identities

This study analyzes the dynamic brand identities of visual expression, design forms, elements, and design principles.

Article: Print

$US10.00

Published online: April 4, 2014

$US5.00
Prominence of Brand-related Visual Graphic Contents in Advergames

Advergames' brand related image prominence are examined and related to their brand immersive and brand integrative characteristics.

Article: Print

$US10.00

Published online: April 4, 2014

$US5.00
Exploring the Effectiveness of Interactive Public Service Advertising

This study focused on the effectiveness of interactive public service advertisements (also known as PSAs) in promoting moral values in the society, as well as defining certain behaviors and ideologies.

Article: Print

$US10.00

Published online: June 25, 2014

$US5.00